How to add a quiz with Google Tag Manager

Copy the GTM container code snippets and install them on your website (in <head> and right after the opening <body> tag).

In your dashboard, open the quiz and go to the “Publish” tab → the “On website” subtab. Choose a format that doesn't depend on an exact position, for example “Auto-open” or “Button” with the “Fixed” option on (a floating button). Formats like “Block on the page”, which need a specific spot on the page, are awkward to insert through GTM.

That screen has two code blocks, and you need both: the script for the <head> section and the code for the element itself (button or pop-up) for the page body.

In GTM, go to “Workspace” and click “Add a new tag”.

In the tag configuration, choose the “Custom HTML” type and paste both snippets one after the other (the script for the <head> section first, then the button or pop-up code). The order is not critical: the initialization script waits for everything to load on its own.

Choose a trigger, for example all pages, save the tag and push the changes live with the “Submit” and “Publish” buttons.