LeadForms is an online quiz maker for your website and social media. An interactive quiz instead of a regular form converts at 15–25% vs the usual 2–5%, and along with the contact details you get the customer’s answers: what they need, their budget and their timeline.
What a quiz does for your business
- 4–6x more leads from the same traffic, so each lead costs you less
- Warm leads: the alert comes with the answers, and your team calls knowing what to discuss
- Fast hypothesis testing: a quiz takes 10 minutes, a landing page takes weeks
- Works 24/7 on your website, on social media and via a direct link from your ads
How to build a quiz that works: 4 principles
1. The topic solves a real problem: “Estimate your remodel in 2 minutes,” not “Take our survey.”
2. A title that makes a promise: numbers and the result on the first screen decide whether people continue or leave.
3. From easy to hard: images and options first, budget and timeline at the end. 5 to 8 questions is the sweet spot.
4. A result worth getting: a quote, a discount or a recommendation. Without a reward, some people drop off halfway.
What the quiz maker includes
Ready-made templates for 19 industries, an AI-generated quiz in one minute, conditional logic, a price calculator and tests with correct answers, plus step-by-step analytics in Google Analytics. Install the quiz on WordPress, Wix, Tilda, Bitrix24 or any other website with our step-by-step guides, and send leads to Kommo, Bitrix24, WhatsApp, Telegram or your email.
Where a quiz fits
It works just as well inside your website, as a standalone page on your own domain, or as the destination for your campaigns on Instagram, Facebook and WhatsApp.
Start free: you get 20 free leads to try it out. After that, you pay only for results, from $0.15 per lead, or choose an unlimited plan from $19/month. See the full details on the pricing page.
