12 question types
Images, slider, date, file upload, rating. Varied formats hold attention: people answer more willingly and reach the contact form.
Conditional logic: a path for every person
You decide when each question shows up. Pick “Renovation” and the quiz takes one branch; pick “New build” and it takes another. Each person answers only what fits their case and does not drop off halfway.
- Branches within branches, with no depth limit
- A different final screen for every scenario
- Questions that do not apply simply do not appear
Multiple results in one quiz
The final screen is picked based on the answers: each person sees what fits their case, not a generic price list. Show the offer before the form to give value first, or after it so leaving a phone number is worth it.
- Set the condition by answer, by points or by their total
- Your own text, image and button for every outcome
- The lead shows which result that person got
A price calculator inside the quiz
Give answer options numeric values and set a formula. The price updates as the person moves forward, and the final screen shows a quote tailored to them, so they leave their details more readily.
- Coefficients, add-ons and multipliers in any combination
- Values come from a slider, a quantity or the selected option
- The quote arrives with the lead, so there is nothing to ask later
Tests with correct answers
Mark the correct options, and the quiz calculates the score and shows the right answers. This format hooks people more than a regular questionnaire: they want to know their score and finish the quiz.
- For language schools, driving schools and online courses
- The lead shows the level: what that person knows and what they do not
- Points are tied to the final offer
Quiz analytics: the funnel step by step
See how many people reach each question and where they drop off. Rewrite or remove the weak step instead of guessing why you get so few leads.
- Conversion for every answer option
- UTM tags and traffic source in every lead
- Goals in Google Analytics and the Meta pixel in 5 minutes
A library of 450+ templates
Take a ready-made quiz for your industry and adjust it: faster than starting from scratch, and no experience needed. There are templates for renovation, automotive, real estate, services, beauty, education and about twenty more areas.
- Questions and structure are already built for that industry
- Change the copy, images and style; the logic stays as it is
- A template opens in the editor like any other quiz
How to add the quiz to your website
Five formats for different pages. There is one install code: you switch the format in the quiz settings without touching anything else.
Website widgets that work with the quiz
They run on the same code as the quiz and are free. Any widget button can open your quiz on top of the page.
Reviews
Your Google rating and reviews on your site; negative ones come to you, not to the map
Connect reviews →Pop-up
Your offer on top of the page: on exit intent, after a delay or after scrolling
Create a pop-up →Pop-up form
A two-field request form on top of the page, without leaving the screen
Create the form →Prize wheel
Visitors leave their phone number and spin the wheel for a discount
Create the wheel →Multi-button
Every way to contact you in one button in the corner of the screen
Create the button →Try it free
20 free leads when you sign up, with no expiration and no card required.
Quiz design that matches your brand
Adjust colors, fonts, logo, background images and corner radius without a designer. The quiz looks like part of your website, not a third-party widget: more trust and fewer drop-offs.
- Ready themes: light, dark and with a large image
- Your own palette for buttons, background and accents
- Your logo and an illustration for every question
An AI quiz in one minute
Describe your business in one line, and AI suggests the questions, options and form. Generate the whole quiz or ask only for answer options to your own question.
- A ready draft in one minute instead of an hour of building by hand
- Questions for your industry: quote, product match or appointment booking
- Every step can be edited by hand: you have the final say
What else the quiz builder can do
Mechanics that engage visitors and get more leads from the same traffic.
Video consultant
A short video next to the question: explain the details in your own voice and show your expertise. It works where the decision is hard and people need a hint.
Dynamic discount and bonus
A reward for finishing the quiz: a fair trade for the time spent. The discount grows as the quiz goes on or is given in exchange for contact details.
A/B testing
Build several versions of the quiz and compare them on real traffic. There is one link: visits are split automatically, and you see which version converts better.
Points for answers
The result depends on the total points. It is not just for tests: it works just as well to segment leads by how close they are to buying.
A link that looks good on social media
Set the title, description and preview image yourself, so on social media the link unfolds into a card instead of a bare URL.
Quiz QR code
Print the code on a sticker, a receipt or a sign in your store. Collect feedback where the customer already is, in person rather than online.
Visual logic editor
Build the quiz on a canvas: questions, results and the form are cards, and you drag connections with the mouse. You see the whole logic, so you catch a mistake before publishing, not through missing leads.
- Set the jump condition right on the connection
- Several results and thank-you screens in one diagram
- The diagram scales: a big quiz does not turn into a tangle
Quiz integrations with your CRM and analytics
Leads go from the quiz straight to your CRM, messenger or email, with no exports or copy-paste. Setup takes a couple of minutes, and ApiX-Drive connects 50+ more services, including Google Sheets.
