LeadForms pricing: quiz maker plans from $0

Which plan is right for you

Per lead $0.20 per lead

To get started and test ideas: check how your offer, quiz and traffic work together with no fixed monthly cost.

Pack 100 $15 for 100 leads

When your traffic is steady and you want a lower cost per lead for ongoing work.

Unlimited $19/month

The logical choice for one active quiz with ongoing ads, when you need predictable spend.

Unlimited+ and Unlimited++

For agencies, teams and businesses running several quizzes and funnels at once.

What each plan includes

Every builder feature is available on any plan, including Free. Plans differ only in the number of leads, never in what you can build.

Full plan comparison

Feature	Free	Per lead	Unlimited
Quiz builder
Quiz start page
AI-generated quiz
Conditional logic
Results screen
Quote calculator
Points based on answers
Test with right and wrong answers
Results sent by email
Two-step contact form
Quiz without a contact form
Chatbot connection
Embed the quiz on your website
Personalization based on earlier answers
File uploads by respondents
Redirect after completion
Your own videos inside the quiz
Export leads to .csv
Your own files as a downloadable bonus
Integrations
CRM integration
Analytics integration
Email marketing integration
Webhook
Send leads to Google Sheets
Customization
Custom design theme
OpenGraph for the link
Hide the LeadForms logo $
Custom button text
Your own privacy policy
Extras
Dynamic discount
Consultant tips
Video consultant
Bonus for completing the quiz
Dynamic content
A/B testing
Analytics
Basic analytics
Advanced analytics
Protection
Duplicate protection
IP blocklist
Domain
Custom domain for the project
Custom domain for the quiz
Quiz QR code

$ — available at extra cost

Website widgets (pop-up, reviews, prize wheel, multi-button and more) are free on any plan. Leads from the prize wheel and from the “What went wrong?” form in reviews are not charged. Leads from the pop-up form are charged as quiz leads under your plan, and the Unlimited+ subscription for 10 quizzes does not cover them.

getting started is simple

Setting up LeadForms takes about 2 minutes

2-minute setup

A working LeadForms setup, with instructions for adding it to your website, takes about 2 minutes.

Stuck? We will help

If something gets complicated, or you just do not want to deal with setup, write to us. We will handle the integration for you.

Billing FAQ

When you sign up, you get 20 free leads to try the service, with no expiration and no credit card.

No. You pay only what your plan includes. Add-ons are billed separately and only if you turn them on.

For your first launch, start with Per lead or Pack 100. For a steady flow of leads and several quizzes, Unlimited+ and higher plans are a better fit.

All prices are in US dollars (USD). Your bank or payment provider converts them to your local currency at the daily exchange rate. Local taxes are not included.

By email: we let you know when fewer than 10 leads are left on your balance and when it runs out. If the notice does not arrive, contact support.

Yes, at any time. Unused leads do not expire when you switch, and the new plan starts on the day you switch.

Top up your balance at any time and keep getting leads without rebuilding your quizzes or losing your settings.

White Label removes the “Made with LeadForms” notice from the quiz. It costs $3/month and is turned on separately for each quiz on the billing page.

Yes. We guide you through setup and integration and help you get the quiz up and running.

Still have questions? Write to us

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Quiz maker pricing

Pay per lead

Unlimited plans

Which plan is right for you

What each plan includes

Done-for-you quiz

Still have questions? Write to us