Where Tally is stronger
Tally is a form builder that works like a text document: you type on the page and add blocks, much like in Notion. Its free plan is very generous: unlimited forms and submissions under its fair use policy, conditional logic, calculations, file uploads, signatures and payment collection with Stripe. It integrates with Notion, Google Sheets, Airtable, Slack, Zapier, Make and webhooks, and its AI assistant builds forms on every plan.
LeadForms does not accept payments: the quiz has no checkout and no cart. If you need a general-purpose form (registrations, internal surveys, applications, paid orders) and want to spend as little as possible, Tally is the better choice for you.
Tally makes forms; LeadForms makes lead generation quizzes
You can build a quiz in Tally too, with calculated fields, logic and several thank-you pages based on the score. But you assemble it block by block, starting from a form. If you are looking for a Tally forms alternative built for leads, LeadForms gives you the structure of a lead generation quiz out of the box: first it hooks, then it qualifies, and at the end it asks for contact details.
- An offer on the start screen. People know from the start what they get when they finish: a price, a recommendation or a discount.
- One question per screen, with branching. Each answer can lead to a different question and its own result. There are 12 question types and points per answer.
- A quote calculator with formulas. The person sees an amount or a range based on their inputs before leaving their contact details. That is how the quote calculator works.
- Contact details at the end. Name and phone are requested once there is interest, not on the first screen. After that, the final screen can redirect to any link, such as your Calendly booking page.
- Instant alerts. The lead goes to your email, WhatsApp or Telegram, your LeadForms dashboard and your CRM: native Kommo, Bitrix24, webhooks or Zapier.
- 450+ quiz templates for 19 industries, plus an AI quiz builder that generates a quiz from one sentence.
Comparison
| Criteria | Tally | LeadForms |
|---|---|---|
| What it is | General-purpose form builder | Quiz builder for lead generation |
| Editor | Works like a text document, with blocks | Quiz screens: start, questions, contact form and result |
| Templates | Community templates for all kinds of forms | 450+ quiz templates for 19 industries |
| Payment collection | Yes, with Stripe | No |
| Logic and calculations | Conditional logic and calculated fields | Branching, points, a quote calculator with formulas and several result screens |
| Alerts and integrations | Notion, Google Sheets, Airtable, Slack, webhooks, Zapier, Make | WhatsApp, Telegram, email, native Kommo, Bitrix24, webhooks, Zapier |
| AI builder | Yes, on every plan | Yes, a quiz from one sentence |
| Billing model | Unlimited free plan under fair use; monthly or yearly paid plans for advanced features | Per lead with contact details; 20 free leads when you sign up |
| Best for | Forms, registrations, surveys and payments | Capturing and qualifying leads |
Pay per lead, not per form
If all you need is to collect responses, Tally’s free plan is hard to beat. LeadForms charges for something else: the lead, meaning the person who left their contact details. You can open the quiz to all your traffic, test offers and know exactly what each lead costs you. You get 20 free leads when you sign up, with no expiration; after that, $0.20 per lead or from $0.15 per lead with the 100-lead pack. If you prefer a flat rate, unlimited plans start at $19/month. Full details are on the pricing page.
How to get started
There is no automatic import from Tally. Take a template for your industry or generate the quiz with AI, adjust the questions and publish: a quiz ready in 10 minutes. The quiz has its own link for ads and social media, and you embed it on your website with a single code from the Publishing tab. Your Tally forms can keep doing what they do well, such as payments. Comparing more options? See the Jotform alternative and the Google Forms alternative.
