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WhatsApp quiz: start every chat knowing what the client wants

Put the quiz link in your status, your signature and your click-to-WhatsApp ads. People answer a few questions before they message you, so you open the chat with their budget, timing and needs already in front of you.

Create my WhatsApp quiz
Your first 20 leads are free. No website or card needed

How a web quiz on WhatsApp helps you learn what clients want and capture their contact details.

1
You reach out first
No waiting for messages: contact details and answers arrive on their own, and you call first
2
You hook the visitor
From an ad or profile link, people land on a web quiz that is easy to use on a phone
3
You keep their attention
They answer questions in an interactive, engaging format, with discounts and offers that keep them going.
4
You capture the contact
They leave an email or phone number and wait for your offer

Where the quiz works with WhatsApp

Anywhere a link can go: status, signature, catalog and click-to-WhatsApp ads. No website needed.

Status and greeting message

A “Get a price” link in your automated greeting instead of “hi, how can I help?”. People take the quiz and come back to the chat with everything clear.

Click-to-WhatsApp ads

The ad can send people to the quiz before the chat. That filters out poor-fit inquiries, so your team only handles conversations worth having.

Questions answered before the chat

The classic “how much is it?” eats up half your team’s time. The quiz calculates and shows the result on its own, and the contact arrives with the answers.

How to build a WhatsApp quiz: four steps

Ten minutes in the LeadForms editor, then the link goes in your status, your signature or your ads.

01

Build the quiz

Pick a template for your industry or describe your business in one sentence, and the AI builds the questions and the start page. Then adjust the copy and images as you like.

10 minutes
  • 477 templates by industry
  • AI quiz in one minute
  • mobile version included
02

Set up the questions and the result

Four to six short questions and, at the end, a price, a selection or a discount worth leaving a phone number for. The discount can grow as the quiz goes on.

5 minutes
  • 12 question types
  • price calculator
  • dynamic discount
03

Add the link to WhatsApp

The direct link works as soon as you publish. Paste it into your greeting message, status, catalog and click-to-WhatsApp ads. When people finish, the quiz can send them straight back to the chat.

2 minutes
  • link and QR code
  • link preview for posts
  • back to the chat at the end
04

Get leads with their answers

The lead arrives in WhatsApp, by email or straight in your CRM with the answers and the ad UTM tag. Your team messages or calls already knowing the context, instead of opening with “how can I help you?”.

instantly
  • WhatsApp, Kommo, Bitrix24
  • UTM and source inside the lead
  • step-by-step analytics

The quiz vs. a cold chat

Chat without a quizWeb quiz
Who makes the first moveyou wait for people to message you people leave their contact on their own
What you know before talkingjust a “how much is it?” their answers: needs, budget and timing
The reply to the clientsomeone answers by hand the quote or selection appears instantly
When it worksduring business hours 24/7
Ad analyticsclicks in Ads Manager leads with UTM, pixel and a step-by-step funnel
Where leads end upstuck in the message inbox WhatsApp, Kommo, Bitrix24 and email

Conversion depends on your industry, offer and traffic. These are typical figures from our clients, not a guarantee.

You get a short, clickable link in your profile that leads to the quiz. No need to buy a domain: use ours for free.
Visitors have only one thing to do: answer the quiz. You ask what really matters to build an offer tailored to them.
Interactive questionnaires with questions built for your audience engage visitors, and you get their contact details.

How it works

A quiz turns 15–25% of visitors into leads, compared with 2–5% for a regular form

Just 3 steps
to your web quiz

01
Design
Shape the design of your future page
1 minute to pick a style
02
Questions
Choose the right questions and build the offer your client will see
5–10 minutes to set up
03
Publishing
Publish the quiz on your own domain or ours, completely free.
2 minutes to publish

WhatsApp quiz FAQ

No. The quiz has a direct link like yourname.leadforms.org that works as soon as you publish. Put that link in your greeting message, status, catalog and click-to-WhatsApp ads.
There are two ways. Put the link in your automated greeting so people answer before talking to you, or send the ad to the quiz and bring people back to the chat when they finish, with their answers already saved.
Yes. The ad points to the quiz direct link, people answer and then move to the chat. That way you filter out poor-fit inquiries before they take up your team’s time.
In the quiz settings, under analytics: paste your pixel ID, and quiz events start flowing into Meta Ads Manager.
To your email and your LeadForms dashboard instantly, and from there, if you want, to WhatsApp, Telegram, Kommo, Bitrix24 or any system via webhook. Every lead comes with the answers and UTM tags.
Building and publishing the quiz is free, and your first 20 leads are on us. After that, it is $0.20 per lead, $0.15 per lead in the 100-lead pack, or unlimited plans from $19/month.

Rather not deal with the setup? We can help

Message us in the chat and we will set up the quiz and integrations for you. Want it fully done for you, with copy, design and logic? We build it together with marketing specialists.
Request a quote

WhatsApp quiz: start the chat with the facts up front

A web quiz for WhatsApp is a simple way to stop wasting time on conversations that go nowhere. Instead of starting from scratch in the chat, people answer a short questionnaire, get a personalized offer and leave their contact.

A web quiz lifts conversion because it engages visitors: they answer 4 to 6 questions, and you get not just a phone number but concrete details about what they need.

Use a quiz for your business in services, real estate, automotive, education and e-commerce. You can run a different flow for each category and capture warmer leads.

To create a WhatsApp quiz, pick a template, add the questions, set up the final offer and put the link in your greeting message, your status or your ads. Launching takes about 10 minutes.

LeadForms lets you quickly build a quiz landing page, connect analytics and your CRM, test several versions and lower your cost per lead from social media.

Questions about a WhatsApp quiz? Write to us

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