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Facebook quiz: leads from your page and ads, no website needed

Put the quiz link in your page info, pinned posts and ads. People answer a few questions and leave their phone number, and the lead reaches you with their answers in WhatsApp or your CRM, without waiting for someone to message you on Messenger.

Create my Facebook quiz
Your first 20 leads are free. No website or card needed

How a web quiz on Facebook helps you learn what clients want and capture their contact details.

1
You reach out first
No waiting for messages: contact details and answers arrive on their own, and you call first
2
You hook the visitor
From an ad or profile link, people land on a web quiz that is easy to use on a phone
3
You keep their attention
They answer questions in an interactive, engaging format, with discounts and offers that keep them going.
4
You capture the contact
They leave an email or phone number and wait for your offer

Where the quiz works on Facebook

Anywhere a link can go: your page, posts, ads and Messenger. No website needed.

Page info and pinned post

A “Get a price” or “See my option” button instead of “message us on Messenger”. Followers take the quiz whenever they want, without waiting for a reply.

Meta ads to the direct link

The ad goes straight to the quiz. The Meta pixel and UTM tags show you which ads bring leads, not just clicks.

An answer instead of a conversation

On Messenger, people ask “how much is it?” and disappear. The quiz calculates and shows the result on its own, and the contact reaches you with the answers.

How to build a Facebook quiz: four steps

Ten minutes in the LeadForms editor, then the link goes wherever you want on Facebook.

01

Build the quiz

Pick a template for your industry or describe your business in one sentence, and the AI builds the questions and the start page. Then adjust the copy and images as you like.

10 minutes
  • 477 templates by industry
  • AI quiz in one minute
  • mobile version included
02

Set up the questions and the result

Four to six short questions and, at the end, a price, a selection or a discount worth leaving a phone number for. The discount can grow as the quiz goes on.

5 minutes
  • 12 question types
  • price calculator
  • dynamic discount
03

Add the link to Facebook

The direct link works as soon as you publish. Paste it into your page info, action button, pinned post and ads. The Meta pixel is connected in the quiz settings.

2 minutes
  • link and QR code
  • link preview for posts
  • Meta pixel and retargeting
04

Get leads with their answers

The lead arrives in WhatsApp, by email or straight in your CRM with the answers and the ad UTM tag. Your team messages or calls already knowing the context, instead of opening with “how can I help you?”.

instantly
  • WhatsApp, Kommo, Bitrix24
  • UTM and source inside the lead
  • step-by-step analytics

The quiz vs. a Messenger conversation

MessengerWeb quiz
Who makes the first moveyou wait for people to message you people leave their contact on their own
What you know before talkingjust a “how much is it?” their answers: needs, budget and timing
The reply to the clientsomeone answers by hand the quote or selection appears instantly
When it worksduring business hours 24/7
Ad analyticsclicks in Ads Manager leads with UTM, pixel and a step-by-step funnel
Where leads end upstuck in the message inbox WhatsApp, Kommo, Bitrix24 and email

Conversion depends on your industry, offer and traffic. These are typical figures from our clients, not a guarantee.

You get a short, clickable link in your profile that leads to the quiz. No need to buy a domain: use ours for free.
Visitors have only one thing to do: answer the quiz. You ask what really matters to build an offer tailored to them.
Interactive questionnaires with questions built for your audience engage visitors, and you get their contact details.

How it works

A quiz turns 15–25% of visitors into leads, compared with 2–5% for a regular form
You publish your web quiz link Nothing extra Not just another form

Just 3 steps
to your web quiz

01
Design
Shape the design of your future page
1 minute to pick a style
02
Questions
Choose the right questions and build the offer your client will see
5–10 minutes to set up
03
Publishing
Publish the quiz on your own domain or ours, completely free.
2 minutes to publish

Ready-made Facebook quiz templates by industry

All 475 Automotive 25 Services 54 Real estate 34 Business 35 Kids 35 Food 5 More
Car floor mat price calculator
Price the set by number of pieces, material and trim color, before you order
Automotive Free template
Take the test and find out what a lawyer costs
Case type, whether you need court representation, and urgency: an estimate of the fees
Professionals Free template
Find out what your car is worth in 15 seconds
Make, year, mileage and accident history: your car's appraisal in a minute
Automotive Free template
Find out the cost of your accounting services
Get a price based on business type, tax status and number of employees
Finance Free template
See more

Facebook quiz FAQ

No. The quiz has a direct link like yourname.leadforms.org that works as soon as you publish. Put that link in your page info, action button, pinned post and ads.
In your page info, the action button, the pinned post and posts that invite people to “get a price” or “see your option”. One link for all of them: UTM tags show you the source.
Yes, that is the main use case. The ad points to the quiz direct link, and the Meta pixel, connected in the quiz settings, builds your retargeting audience.
In the quiz settings, under analytics: paste your pixel ID, and quiz events start flowing into Meta Ads Manager.
To your email and your LeadForms dashboard instantly, and from there, if you want, to WhatsApp, Telegram, Kommo, Bitrix24 or any system via webhook. Every lead comes with the answers and UTM tags.
Building and publishing the quiz is free, and your first 20 leads are on us. After that, it is $0.20 per lead, $0.15 per lead in the 100-lead pack, or unlimited plans from $19/month.

Rather not deal with the setup? We can help

Message us in the chat and we will set up the quiz and integrations for you. Want it fully done for you, with copy, design and logic? We build it together with marketing specialists.
Request a quote

Facebook quiz: how to get more leads from social media

A web quiz for Facebook is a simple way to turn followers and ad traffic into real leads. Instead of a regular form, people answer a short questionnaire, get a personalized offer and leave their contact.

A web quiz lifts conversion because it engages visitors: they answer 4 to 6 questions, and you get not just a phone number but concrete details about what they need.

Use a quiz for your business in services, real estate, automotive, education and e-commerce. You can run a different flow for each category and capture warmer leads.

To create a Facebook quiz, pick a template, add the questions, set up the final offer and publish the link in your posts, your ads or your page info. Launching takes about 10 minutes.

LeadForms lets you quickly build a quiz landing page, connect analytics and your CRM, test several versions and lower your cost per lead from social media.

Questions about a Facebook quiz? Write to us

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