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400+ quiz templates and examples for your business

Quiz templates for 19 industries: real estate, auto repair, legal services, travel, gyms and education. All templates are free: pick one, adapt it to your business in 10 minutes and start getting leads at 15–25% conversion.

How to use a quiz template

Our library has over 400 tested templates, with 15–25% conversion. Each one is designed for a specific industry and the problems of its audience.

Templates, step by step

Step 1. Pick the template that fits (2 minutes). Take the templates in your category yourself: auto, real estate, services. Notice how the questions are ordered and the logic they follow.

Step 2. Copy it to your dashboard (30 seconds). Sign up for LeadForms and click “Use this template” under the one you like. The quiz is copied to your account automatically.

Step 3. Adapt it to your business (5–10 minutes). Change:

  • the headline on the first screen, so it talks about your service;
  • the answer options: car brands, neighborhoods, service types;
  • the final bonus: your discount or your gift;
  • the colors and logo, to match your brand.

Step 4. Publish and get leads. Add the quiz to your website or use its direct link on social media. Your first 20 leads are free.

Ready-made template vs starting from scratch

CriteriaReady-made templateFrom scratch
Time to publish10 minutes2–4 hours
CostFreeFree, but it costs time
Proven conversionYes, 15–25%Needs testing
Question structureDone and testedYou have to invent it

Template FAQ

Can I use them for free? Yes, all LeadForms templates are free. You pay only for leads: from $0.15 per contact or an unlimited plan from $19/month. Your first 20 leads are free so you can try it out.

Do I need to change anything? It is worth adapting the headlines, answer options, final bonus and colors. You can keep the question structure: it is already tested and it works.

How many templates are there? Over 400, organized by industry. We add new ones regularly, based on the use cases that perform best.

Can I combine several? Of course. Take the question structure from one, the visual style from another and the final screen from a third.

Examples that work, by industry

Real estate: “Get your remodeling price in 2 minutes”. Property type (apartment, house, office), size (up to 500 sq ft, 500–1,000 sq ft, over 1,000 sq ft), remodel type (light, full, with an interior designer), materials (budget, standard, premium), timeline (urgent, 1–2 months, no rush) and, at the end, contact details plus a 15% discount.

Auto: “We will find the right car for you”. What it is for (personal use, family, work), budget, make (European, Japanese, Korean), body style (sedan, SUV, wagon, compact), mileage (new, up to 30,000 miles, up to 60,000 miles) and, at the end, contact details plus a free car search.

Legal services: “Estimate your legal fees in 60 seconds”. Case type (family, business, real estate, criminal), urgency, complexity, budget and, at the end, contact details plus a free first consultation. It helps you focus on clients who can afford it.

How to choose the right template

1. Decide what the quiz is for. To calculate a price, go to templates with a calculator. To recommend something, go to product-matching templates. To filter prospects, go to the ones that ask about budget and timeline. To build a contact list, go to game-style templates with a prize.

2. Look at examples in your industry. Take three to five templates in your category and notice how many questions they have (5 to 8 is optimal), what kind of options they use and what they promise at the end.

3. Tailor it to your audience. For a younger audience, bold images, emojis and a casual tone work well. If you sell to businesses or in the premium segment, a clean design, formal language and a focus on your expertise fit better.

What to do next

  1. Publish the quiz and get your first 30 to 50 leads.
  2. Connect Google Analytics and see at which question people drop off.
  3. If conversion is below 10%, simplify the questions or cut their number.
  4. If it is between 15% and 20%, try changing the final bonus.
  5. If it is above 25%, increase your traffic budget.

Start now with a template: pick one from the catalog above, copy it to your dashboard, adapt it in 10 minutes and get leads at 15–25% conversion.

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