A questionnaire that sells, not one that fills a chart
Most questionnaire makers are built for surveys: collect answers and view them in a chart. In LeadForms the goal is different: the person who answered leaves you their phone, email or WhatsApp.
Contact details come last
Questions first, then the contact form. By the time people reach it, they have spent a minute answering and want to see their result.
Every answer is context
Along with the contact you get what they need, their budget and their timeline. Your team starts the call with what matters.
More inquiries than a form
A quiz converts 15–25%, compared with 2–5% for a regular form: up to 4–6x more inquiries from the same traffic.
If you only need an internal survey or event registration, Google Forms is free and can also jump to a section based on the answer: it is more than enough for that. We explain the difference in Google Forms alternative.
12 question types for your questionnaire
Varied formats hold attention: clicking an image or moving a slider is less tiring than typing.
Choices
Answer options, image options, image with options, dropdown list.
Scales
Slider for ranges and amounts, rating and emojis for opinions.
Open answers
Custom text field, date and time, file upload: photos, floor plans or a document.
Structure
Cover screen with your offer, and question groups to combine several in one step.
See what each type looks like in builder features.
Logic and results: each customer gets their own path
A one-size-fits-all online questionnaire forces people to answer questions that do not apply. With branching logic each person sees only what is relevant.
Branching
Depending on the answer, the questionnaire shows one question or another. Someone looking for an apartment does not see questions about houses. How to set it up.
Different results
At the end each person sees the result that fits them: a product, a service or an offer. Results guide.
Calculated price
Give each answer a value and the questionnaire becomes an online quote calculator that shows the amount or range at the end.
Scored questionnaire or test with correct answers
For schools, courses and HR teams, the same editor builds a knowledge test. People want to know their score, so they reach the end and leave their details.
Points per answer
Each option adds points and the result depends on the total: language level, candidate profile. How to set them up.
Correct answers
Mark the correct options and the test shows the score and the right answers. Step-by-step guide.
More about tests
Examples and use cases for schools and hiring on the online test page.
How to make an online questionnaire in 10 minutes
Everything is built with your mouse in the editor, with no developers and no code.
Pick a template
Start from one of the industry templates or from scratch.
Add questions
4 to 6 questions are usually enough. Put the easy ones first and leave personal details for the end.
Choose where leads go
Email, WhatsApp or Telegram, Kommo, Bitrix24 or Google Sheets via ApiX-Drive.
Publish it
As a button, banner, widget or block on your website, or as a standalone page by link for your ads and social media.
Step by step with screenshots in the guide to creating your first quiz.
Short on time? Create the questionnaire with AI in a minute
Describe your business in one sentence, for example “apartment remodeling in Denver”, and AI builds the questionnaire with questions, options and a contact form. Then you adjust it by hand like any other. More in AI quiz builder.
Frequently asked questions
If something is missing, message us in the chat and we will answer.
Full terms on the pricing page. Looking for a customer satisfaction survey instead? See create a survey.
