Where Interact is stronger
Interact is a well-known quiz maker among creators, coaches and online stores. Its focus is turning followers and visitors into email subscribers. Where it stands out:
- Personality quizzes. It has three quiz types: personality (each answer counts toward one or more results), assessment with correct answers, and scored. The personality quiz, the “Which… are you?” kind, is its specialty.
- Native email marketing. It connects directly with dozens of tools: Mailchimp, Klaviyo, Kit, ActiveCampaign, HubSpot, MailerLite, beehiiv, Flodesk and more, plus course platforms such as Kajabi, Teachable and Thinkific. LeadForms has no native email marketing integrations: those tools connect through Zapier.
- Product recommendations. The result page can show products with a link and a buy button, or each result can redirect to a collection in your Shopify store.
- A free-forever plan. There is a free plan with a monthly response limit, and paid plans come with a 7-day trial.
If your business runs on email marketing or you sell products in an online store, Interact is a very solid choice. LeadForms has no checkout and no cart inside the quiz.
What LeadForms does differently
- Built to sell services. The quiz asks for a name and phone number, not just an email, so your team can call or text the customer while they are still interested.
- A quote calculator with formulas. You assign a value to each answer and the person sees an amount or a range before leaving their contact details. That is how the quote calculator works, useful for remodeling, clinics, agencies, moving companies or events.
- Leads go to WhatsApp. The alert with every answer arrives instantly on WhatsApp, Telegram or email, and you can also run a WhatsApp quiz.
- Native Kommo. The lead goes straight into your Kommo pipeline. There are also Bitrix24, webhooks to Make, n8n or your own system, and Zapier, which connects to 7,000+ apps.
- Points, branching and multiple results. Each option adds points, questions change with branching logic and each profile lands on its own result screen. There are also tests with correct answers.
- 450+ templates for 19 industries, plus an AI quiz builder that generates a quiz from one sentence. LeadForms is also available in Spanish and Portuguese.
Comparison
| Criteria | Interact | LeadForms |
|---|---|---|
| What it is | Quiz maker for growing an email list | Quiz builder for capturing and qualifying leads |
| Quiz types | Personality, assessment and scored | Points, multiple result screens, tests with correct answers and a quote calculator |
| Quote calculator | Not its focus | Yes, with formulas, an amount or a range |
| Email marketing | Native integrations with Mailchimp, Klaviyo, Kit, ActiveCampaign and many more | Through Zapier or webhooks |
| Online stores | Products on the result page and redirects to Shopify collections | Redirect to any URL at the end; no payments inside the quiz |
| WhatsApp alerts | Not listed among its integrations | Yes, plus Telegram and email |
| CRM | HubSpot, Keap, GoHighLevel and others; Zapier | Native Kommo, Bitrix24; Zapier and webhooks |
| AI generation | Yes, AI Quiz Maker | Yes, the full quiz from one sentence |
| Billing model | Free plan with a monthly response limit; monthly or annual plans with a monthly lead quota and a quiz limit | Per lead with contact details; 20 free leads when you sign up |
| Best for | Email lists, creators and product recommendations | Service businesses that quote prices and close by phone or WhatsApp |
Pay per lead, not for a monthly quota
In Interact each plan has a monthly lead quota and a maximum number of quizzes. In LeadForms you pay per lead, meaning per person who left their contact details, and unused leads do not expire at the end of the month. You get 20 free leads when you sign up, with no expiration; after that, $0.20 per lead or from $0.15 per lead with the 100-lead pack. If you prefer a flat rate, unlimited plans start at $19/month. Full details are on the pricing page.
How to get started
There is no automatic import from Interact. Describe in one sentence what you want to quote or recommend and the AI builds the quiz, or pick a template for your industry. Adjust the questions, create the result screens and turn on WhatsApp alerts. If you want people to book a call, the thank-you screen can redirect to your Calendly or Cal.com page. Then publish the quiz with its own link or embed it on your site with a single code: a quiz ready in 10 minutes.
