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Articles about marketing and quizzes

Landing Page Conversion Rate: What Is Normal and How to Increase It

Quiz funnel: what it is and how to build one that converts

How to create a customer survey: questions, format and answers

A Quiz for Construction and Renovation: How to Filter for Qualified Leads

Quiz for custom furniture: how to get leads for kitchens and closets

Quiz for dental clinics: how to get more appointments

Why a quiz can bring lots of leads but few sales

When a quiz isn't right for your business

A Quiz for Service Businesses: How to Increase Request Conversion

How to segment leads with a quiz to increase conversion

Which quiz start screen converts best

How many questions should a quiz have for maximum conversion?

How to tell if your quiz is underperforming

Which offers work best in quizzes

How to Increase Your Quiz Conversion Rate: Where to Start

Does a quiz work on your website?

What is quiz marketing?

What quiz conversion is actually made of

Quiz conversion breaks into four points, and a person can leave at any of them: whether they open the quiz, whether they reach the end, whether they leave their contact details, and whether that lead turns out to be useful. Looking at the overall percentage tells you nothing until you know which step is losing people.

The order of the work matters more than the changes themselves. The first screen affects the whole funnel below it; the final form only affects its tail. So you start with the headline and the offer at the entrance, then cut the questions down to four to six, and only then touch the contact form. On average a quiz converts at 15–25 % against 2–5 % for an ordinary form, though the spread by industry is wide and your own trend is the number worth watching.

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