Stan Store Quiz: Add a Quiz to Your Stan Store

Why put a quiz in front of your store

Stan Store handles payments and product delivery. The quiz handles the step before that: understanding who just arrived and what they need.

Segment your followers

Beginner or advanced, short on time or not, small budget or big: four to six questions tell you who each person is, and the next question changes based on what they answered.

Recommend the right offer

Each segment sees its own result screen: the guide for beginners, the course for people who are further along, the 1:1 session for those who want to move fast. At the end, the person goes straight to that product in Stan.

Get contacts from people who don’t buy

Most people don’t buy on their first visit. With a quiz you keep their phone number or email and their answers, so you can follow up later with an offer built for their situation.

How to add a quiz to Stan Store: four steps

Every LeadForms quiz has its own public link. You build it in your dashboard, add it to your store as a button and decide which product each person sees at the end. No code.

01

Pick a template or describe your offer to the AI

Start from one of 450+ templates and change the copy, or describe what you sell and to whom in one sentence, and the AI builds the questions and results in a minute.

10 minutes

450+ templates
AI quiz in one minute
mobile version included

02

Set up results and where each person goes

Create a result for each segment, with its own text, images or video, and show it before the contact form. On the final screen, choose the “Redirect” type and paste the product address in Stan. With “Add screen” and “Conditional logic”, each segment goes to its own product. Step by step in the redirect guide.

5 minutes

multiple results
points and branching
a redirect for each segment

03

Add the quiz to your Stan Store

In LeadForms, copy the link from “Publish” → “Direct link”. In Stan, go to the “My Store” tab, click “+ Add Product” and choose “URL / Media”. Pick the “Button” style (compact) or “Callout” (a larger card), paste the link into the URL field, add an image, a title and the button text, for example “Take the quiz”, and click “Publish”.

2 minutes

“URL / Media” product
button or card
custom domain for the quiz

04

Leads go to WhatsApp, email or your CRM

The contact details and answers arrive as soon as the person finishes: to your email, WhatsApp, Telegram, Kommo or Bitrix24, and through Zapier to Google Sheets, HubSpot, Mailchimp and 7,000+ other apps. Add ?utm_source=stan to the quiz link and every lead shows that it came from your store.

Email

Zapierwebhook

instantly

UTM and source in every lead

Store only vs. quiz + store

	Just your products in Stan Store	A LeadForms quiz in front of the store
What the follower does	scans the list and picks on their own	answers 4 to 6 questions and sees what fits them
What you know about non-buyers	nothing, unless they leave an email for a lead magnet	their contact details and every answer
Lead conversion	regular form: 2–5%	15–25%
Which product they land on	whichever they choose, even if it’s not the right one	the one their result recommends
Where the contact goes	stays in Stan	WhatsApp, email, Kommo, Bitrix24, Zapier or a webhook
Payments and delivery	Stan	still Stan: LeadForms doesn’t take payments or sell

Conversion depends on your industry, offer and traffic. These are typical figures from our clients, not a guarantee.

Also on Beacons, Linktree or your own page

The quiz is just a link, so it fits on any link-in-bio page. Here is how to add it on the most popular ones.

Quiz on Beacons

In Beacons, go to “My Page”, click “+ Add Block” and choose “Links”. Add a link with the quiz address and a clear title, for example “Find the program that fits you”. The products you sell on Beacons stay exactly as they are.

Quiz on Linktree

In “My Linktree”, click “Edit”, open the “Links” tab and click “+ Add”. Paste the quiz link, type the button title and, if you want it to stand out, choose the “Featured” layout instead of “Classic”.

No storefront yet?

With LeadForms Page you build your link in bio in the same dashboard: your links, your socials and the quiz on one page. It doesn’t replace Stan for selling courses or files, but it lets you start collecting leads today.

Stan Store quiz FAQ

In LeadForms, copy the quiz link from “Publish” → “Direct link”. In Stan, go to the “My Store” tab, click “+ Add Product” and choose “URL / Media”. Pick the “Button” or “Callout” style, paste the link into the URL field, add an image, a title and the button text, and click “Publish”. The quiz opens on its own page, and leads go to your email, WhatsApp or CRM.

Stan’s “Collect Emails / Applications” product asks for a name, an email and any fields you add, then delivers a file or a link. It works well for giving away a guide. A quiz asks questions one at a time, changes the next question based on the answer, shows each person a different result and sends the lead to WhatsApp, Kommo or Zapier. You can use both: the quiz qualifies people and, at the end, sends them to your lead magnet or to a paid product.

Yes. On the final screen, choose the “Redirect” type and paste the address of the product page in Stan. Use “Add screen” to create more redirects, each with its own address, and on the “Conditional logic” tab decide who goes where based on their answers or their result. The redirect happens after the person leaves their contact details, so the lead is still saved.

No. There are no payments inside the quiz. LeadForms asks the questions, collects the contact details and sends the person wherever you choose. Payments, delivering your course or file, and booking sessions all stay in Stan. They work together: the quiz warms up the sale and Stan closes it.

Yes, with a regular link. In Beacons, go to “My Page”, click “+ Add Block”, choose “Links” and add the quiz link. In Linktree, open “My Linktree”, click “Edit”, go to the “Links” tab, click “+ Add”, paste the link and type the button title. It works the same way with any link-in-bio page that accepts links.

Building and publishing the quiz is free, and your first 20 leads are on us, with no expiration. After that, it’s $0.20 per lead, $15 for a pack of 100 leads that never expire, or an unlimited plan from $19/month. Your Stan, Beacons or Linktree plan is paid separately, directly to that service. See the pricing page for details.

Stan Store quiz for coaches, creators and experts

Stan Store puts your digital products, courses and sessions on one page and handles checkout. But people who arrive from your profile often can’t tell which product is for them, hesitate and leave without a trace. A quiz in front of the store fixes that step: it asks a few questions, shows a result based on the answers and sends the person to the product that actually fits. If they don’t buy, you still have their contact details and answers so you can follow up.

How to add a quiz to Stan Store

Every LeadForms quiz has its own public link, which you copy from “Publish” → “Direct link”. In Stan you add it as a product: the “My Store” tab → “+ Add Product” → “URL / Media”, the “Button” or “Callout” style, the quiz link in the URL field, an image, a title and the button text, then “Publish”. The quiz opens on its own page and adapts to mobile. If you want it on your own domain instead of the LeadForms one, set that up under “Custom domain”.

From quiz result to Stan checkout

With multiple result screens you tell each person what fits them and why; with points you can build an assessment or a skill level test. At the end, a redirect sends each segment to their product page in Stan, to your free lead magnet or to the page where clients book sessions. LeadForms doesn’t take payments or deliver products: Stan keeps doing that. If you’re a coach and want the full funnel, see the quiz funnel for coaches.

A quiz on Beacons, Linktree or without a store

The same link works on Beacons, in a “Links” block, and on Linktree, with “+ Add” on the “Links” tab. If you don’t have any of these pages yet, LeadForms Page lets you build a link in bio with the quiz in the same dashboard, and we compare it with Linktree on this page.

How much it costs

Building the quiz is free, and your first 20 leads are on us, with no expiration. After that, you pay $0.20 per lead, $15 for a pack of 100 leads that never expire, or an unlimited plan from $19/month. Your Stan plan is paid separately. All options are on the pricing page.

Stan Store quiz: add a quiz that recommends the right product

Why use a quiz on Stan Store