What a customer survey is for
A survey nobody reads is useless. This one has three specific jobs, and in all three you know who answered.
Measure satisfaction
A service rating after every order or visit. You spot a decline early, before it shows up in sales.
Find out who would recommend you
An NPS-style score: “On a scale of 0 to 10, how likely are you to recommend us?” It separates happy customers from unhappy ones.
Collect feedback and reviews
An open field for what they would improve and, for happy customers, an invitation to leave a review.
A satisfaction survey in four steps
Short, so most people finish it, not just the very happy or the very angry.
Rating
How was the service? Use the “Rating” question type or emojis: one click and done.
Recommendation
From 0 to 10, would you recommend us? A slider is faster to answer than a row of numbers.
Expectations
Did you get what you expected? Yes, partly or no: closed options that are easy to count later.
Comment
What would you improve? An open text field, never required.
This structure is already built into the customer survey quiz template: try it as a customer and use it in one click. More templates in the template catalog.
Happy customers to reviews, unhappy ones to support
The most useful part of a satisfaction survey is not the average but what happens right after the answer. With branching logic each customer follows their own path, no coding required.
Happy customer
At the end they see a thank-you screen inviting them to leave a review on your Google Maps profile or the marketplace where you sell.
Unhappy customer
They go to a few follow-up questions and a contact form: they tell you what went wrong, and you read it, not the public.
Your team responds
The notification with answers and contact details arrives instantly, and support can call the same day, before the complaint turns into a public review.
How to build both branches: branching logic and result screens.
Answers and contacts, straight to your CRM or WhatsApp
Every answer comes with the customer’s name and contact details. Everything stays in your LeadForms dashboard, and also wherever you work.
WhatsApp, Telegram and email
You get notified as soon as the customer submits the survey. Guides for Telegram and email.
Kommo and Bitrix24
The answer goes into the CRM with the customer’s contact. See the Kommo integration and the Bitrix24 one.
Google Sheets and more
With ApiX-Drive, answers go to a spreadsheet where you calculate your averages: leads to Google Sheets. For your own system, use webhooks.
How to get the survey to your customers
The survey is a regular quiz, so you publish it like any LeadForms quiz.
By link
A standalone page by link, or on your own domain. Send it by WhatsApp or email after delivery, or put the link on the receipt.
On your website
As a button, banner, widget or block inside the page, for example on the thank-you page after an order.
With auto-open
The survey opens by itself on the page you choose, so the customer does not have to look for a button.
Survey, contact form or sales questionnaire
All three are built in the same editor, but they do different jobs.
Survey
For people who already bought from you: satisfaction, referrals and feedback. That is this page.
Contact form
For people who want to message you or ask for something: name, phone and message, with contact by messenger. We cover it in contact form.
Sales questionnaire
For people who have not bought yet: questions about what they need and contact details at the end. See create a questionnaire.
How to get people to answer
Three decisions matter more than the design.
Five steps at most
A long survey gets abandoned halfway. If a question will not change anything you do, cut it.
Send it on time
Ideally the same day as the delivery or visit, while the customer still remembers how they were treated.
Act on the answers
Before launch, decide who reads complaints and how fast they respond. A survey with no follow-up annoys people more than not asking.
Frequently asked questions
If something is missing, message us in the chat and we will answer.
Full terms on the pricing page.
