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Online form builder that turns visitors into leads

LeadForms isn’t a form maker for everything: it’s built to get you customer requests. Multi-step forms, conditional logic, a price calculator and contact via WhatsApp or Telegram. Each lead arrives in your email, Telegram or CRM with every answer attached.

20 free leads when you sign up, no card and no expiration

What you can build with the form creator

One editor for every form that brings in customers or helps you get to know them. Each type has its own templates and a page with the details.

Request form

Questions about the job with contact details at the end: the request arrives with what the customer needs, by when and on what budget.

Contact form

For questions, comments and feedback from your website, through the channel the customer prefers: phone, email, WhatsApp or Telegram.

Survey

Customer satisfaction surveys after a purchase: the customer rates the service, says whether they’d recommend you and leaves their contact details.

Questionnaire

A questionnaire that ends in a lead: the customer answers your questions, and you get their contact details together with the answers.

Price calculator

The customer picks options and sees an estimated price calculated with your formula. You get the lead with all the inputs already collected.

Why a multi-step lead capture form gets more requests

A regular form shows every field at once and asks for a phone number before giving anything back. A LeadForms form works like a quiz: easy questions first, contact details at the end.

It starts with one click

People see a single question with options, not ten empty fields. Picking an answer takes far less effort than filling out a whole form.

Contact details come last

By the time they reach the contact form, they’ve answered several questions and are waiting for their result or price, so they’re more willing to share their details.

Only what applies to them

Conditional logic shows questions based on earlier answers, and the price calculator gives an estimate in exchange for contact details.

Regular form vs. lead generation form

Regular formLeadForms form
Lead conversion2–5% 15–25%
What it looks likeall fields on one screen one question per step
What you know about the customername and phone number what they need, by when and on what budget
Questions based on answersthe same for everyone conditional logic
Price for the customerafter the call instantly, with the calculator
Contact channelphone or email WhatsApp or Telegram too

Conversion depends on your industry, offer and traffic. These are indicative figures from our customers, not a guarantee.

How to create an online form in 10 minutes

No coding and no designer: you build everything in the editor with your mouse, and the mobile version is included.

1. Pick a template

450+ industry templates, or describe your business in one sentence and AI builds the questions for you.

2. Add questions and logic

12 question types: options, images, free text, dropdown, date, slider, file upload and more. Set up branching and, if you need it, the price calculator.

3. Set up the contact form

Name, phone, email, WhatsApp or Telegram: you choose which fields to ask for and which are required. See the contact form guide.

4. Publish

One code for your website, with a button or as a block on the page. No website: a direct link, your own domain or a QR code.

Where your leads go

Every lead is saved in your LeadForms dashboard and, at the same time, delivered to wherever your team works.

Email and Telegram

Alerts for every new lead in your email, to several addresses if you like, and in Telegram.

CRM

Integration with Kommo and Bitrix24: the deal is created automatically, with the customer’s answers inside.

Zapier and webhooks

With Zapier, to 7,000+ apps such as Google Sheets, Slack or HubSpot. With webhooks, to your own server, Make or n8n.

Analytics

Google Analytics 4, Google Tag Manager and Meta Pixel: see which ad brings in leads, not just clicks.

LeadForms vs. all-purpose form builders

Google Forms, Jotform and Typeform handle every kind of form. LeadForms does one thing: forms and quizzes that win customers.

Google Forms

Free and handy for internal surveys and sign-ups. To capture customers on your website and from ads, LeadForms adds a price calculator, Telegram alerts and CRM delivery. Compare with Google Forms

Jotform

A builder for any kind of form. In LeadForms, instead of a long form, you build a quiz with a price calculator that ends with contact details, and you pay per lead. Compare with Jotform

Typeform

Forms with one question per screen. In LeadForms you pay per lead, not per response, and you get a price calculator plus Kommo and Bitrix24 integrations. Compare with Typeform

Online form builder FAQ

If something’s missing, message us in the chat and we’ll answer.

Sign up for LeadForms, pick a template or start from scratch, add your questions and the contact form, then publish it with one code on your website or share it as a link. Building and publishing the form is free, and you get 20 free leads when you sign up.
Those are all-purpose builders for surveys, registrations and every other kind of form. LeadForms is built for one job, getting requests from customers: multi-step forms, conditional logic, a price calculator and lead delivery to your email, Telegram or CRM. And you pay per lead, not per response.
In the Publishing tab, copy the code and paste it into your website: the form opens from a button, as a block inside the page, automatically when the page loads, or as a widget. It works on WordPress, Wix and any other website. No website? Share it via its direct link or on your own domain.
Every lead is saved in your dashboard and sent to your email and Telegram. You can also send it to Kommo or Bitrix24, to your own system via webhook, or to 7,000+ apps via Zapier, including Google Sheets.
No. You set up the questions, logic, design and contact form in the editor with your mouse, and the code for your website is ready to copy. If there’s nobody to paste it, message us in the chat and we’ll help.
Building and publishing forms is free. You get 20 free leads when you sign up, with no expiration. After that it’s $0.20 per lead, $15 for a pack of 100 leads that never expire, or an unlimited plan from $19/month, with 17% off when you pay yearly.

Build your first lead form today

15–25% conversion versus 2–5% for a regular form. Start from a template and publish in 10 minutes: your first 20 leads are on us. All plans are on the pricing page.

Create a free form

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