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LeadForms MCP server for ChatGPT and Claude

Connect LeadForms to ChatGPT, Claude, Cursor, n8n or any other MCP-compatible agent and run it in plain words. Ask for a quiz for your business, a widget on your website or this week’s leads: the assistant does it in your account, and you see the result in your dashboard.

ChatGPTClaudeCursorVS Coden8nand other MCP clients
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Why connect an assistant

Building a quiz usually means doing it by hand: writing the questions, setting up the logic, picking images and pasting the code into your website. With an assistant, you describe the task in plain words and it handles the busywork.

Faster than by hand

A quiz for your industry takes one request: the assistant picks a matching template, rewrites the questions for your business and publishes it. All that’s left for you is to review it and tweak the wording.

No interface to learn

No need to look for where conditional logic is turned on or how to change the form fields. Say what you want, and the assistant already knows which settings control it.

Everything in your account

The assistant works with your real account, not a copy. Every change shows up in your dashboard right away, and you can keep editing it the usual way, with your mouse.

What the assistant can do

Everything you do in your dashboard, from building a quiz to working through your leads.

Build a quiz

Start from scratch or from a template for your industry, write the questions and answer options, and set up the jumps between questions and the result screens.

Set up the lead form

Choose which fields to ask for (name, phone, email, messaging apps) and which ones are required.

Make a page without a website

Build a LeadForms Page from blocks: a digital business card, a service or promo page, a link-in-bio page. You don’t need a separate website for it.

Add widgets

Create and set up widgets for your website (a pop-up, a prize wheel, reviews and more) and decide when they appear.

Put it on your website

Give you the install code, tell you where to paste it and choose how the quiz opens: a button, a banner, a block inside the page or automatically.

Find images

Find images for the questions and answer options so the quiz doesn’t look like plain text.

Show your leads

List your leads, open a specific one and mark it as handled. It can also send a test lead to check that notifications arrive.

Break down the stats

Show views, leads and conversion, find the step where most people drop off and suggest what to fix.

Connect it in a couple of minutes

You add LeadForms once in your agent’s settings, and from then on it stays linked to your account. For a step-by-step walkthrough with screenshots, see the guide.

1

Get an access key

In your dashboard, open the “AI agents (MCP)” section, enter a name for the key (for example, “Claude on my laptop”) and click “Create key.” The key links the agent to your account specifically, so treat it like a password.

2

Add the server to your agent

The same dashboard section has ready-to-copy snippets for each way to connect.

Claude.ai and ChatGPT: add a custom connector with the URL that includes your key:

https://api.leadforms.org/mcp/k/YOUR_KEY

Claude Code: one command in the terminal. Cursor, VS Code, Windsurf: a few lines in your mcp.json file. n8n and other clients: the URL https://api.leadforms.org/mcp and an Authorization header.

You’ll find every command in full in the step-by-step guide.

3

Test it and get to work

Type “show me my quizzes” to the agent. If it replies with a list, you’re connected and can ask it to build your first quiz.

What you can ask for

Just write in plain words. There are no special commands.

Build a quiz for a dental clinic and publish it
Add a question about square footage to quiz #8541
Show me this week’s leads and the conversion rate
Which question do most people drop off at?
Make a business card page with links to WhatsApp and Instagram
Add an exit-intent pop-up to my website
Change the form: I only need a phone number
Send me the install code for my website

What the assistant won’t do

Some actions are kept for you alone on purpose: the key gives no access to them.

Pay on your behalf

Paying for plans and topping up your lead balance are available only in your dashboard.

Touch your profile

Profile settings and transferring quizzes to another account are not available with the key.

Delete without asking

It deletes only when you ask directly, and only after you confirm. First it offers to unpublish: visitors won’t see the quiz, and you can bring it back any time.

Frequently asked questions

MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside services. You add LeadForms once in your assistant’s settings, and from then on it works with your account directly: it builds quizzes, edits copy and shows you your leads.
Any assistant that supports MCP. We have tested and documented the setup for Claude.ai, ChatGPT, Claude Code, Cursor, VS Code, Windsurf and n8n. Any other MCP client connects the same way: the server URL and a key from your dashboard.
No. Connecting takes two fields in your assistant’s settings, and after that you just type in plain words: “build a quiz for my roofing company,” “show me this week’s leads.”
You create the key in your dashboard, in the “AI agents (MCP)” section. You can revoke it there, too: click “Revoke” next to the key and create a new one. The old key stops working right away.
It deletes only when you ask it to directly, and it asks you to confirm first. Instead of deleting, it first offers to unpublish, which you can undo. Payments, profile settings and quiz transfers are not available with the key at all: they stay in your dashboard only.
The assistant shows you your leads and their stats. Contact details for leads beyond your paid balance stay hidden until you top up in your dashboard, just like in the dashboard itself.
Connecting is free, and there is no separate charge for MCP. You only pay for leads on your regular plan: 20 free leads when you sign up, no expiration, then from $0.20 per lead or unlimited from $19/month. See all pricing.

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