What Heyflow is and where it is stronger
Heyflow was founded in Hamburg in 2020. Today it positions itself as a platform for building and optimizing funnels for lead generation, e-commerce, recruiting, appointments and app installs, with an AI that builds the funnel from a description. It is a serious tool, aimed mainly at marketing teams with large ad budgets.
- Native A/B testing with a custom traffic split, plus page-level analytics that show where people drop off.
- Payments and bookings inside the funnel. It takes payments through Stripe or Solidgate and has a Calendly block for booking without leaving the flow.
- Lead quality. Carrier-level phone validation, SMS one-time codes, partial submissions and TrustedForm and Jornaya consent certificates.
- 50+ native integrations: HubSpot, Salesforce, Pipedrive, Zoho, HighLevel, Shopify, Klaviyo and recruiting systems such as Personio, Recruitee and softgarden.
- Server-side tracking (Meta Conversions API, TikTok), GDPR-compliant data hosting in Europe, and SOC 2 Type II and ISO 27001 certification.
If you need to take payments inside the funnel, run A/B tests or send candidates straight to your applicant tracking system, Heyflow is the better choice for you. LeadForms does not take payments inside the quiz and has no built-in booking block.
Where LeadForms fits better
LeadForms does one thing: quizzes that turn website visitors into leads for businesses that sell services and products whose price depends on the details. The site, templates and guides are available in English, Spanish and Portuguese, which helps if you also sell in Latin America or Brazil.
- Pay per lead. You do not need a monthly plan to get started: you pay for each person who left their contact details.
- A quote calculator with formulas. The person sees an amount or a range based on their inputs before leaving their contact details. That is how the quote calculator works.
- Leads in your WhatsApp. Every lead arrives instantly in WhatsApp, Telegram, your email and your LeadForms dashboard, with all of its answers.
- Native Kommo integration. The lead lands in your Kommo pipeline with its answers. There is also Bitrix24, Zapier with 7,000+ apps, and webhooks to Make, n8n or your own system.
- 450+ templates for 19 industries, plus an AI quiz builder that generates a quiz from one sentence.
- Quiz logic. Branching, scoring and multiple result screens based on the answers.
Comparison
| Criteria | Heyflow | LeadForms |
|---|---|---|
| What it is | Funnel and form platform for ads, e-commerce and recruiting | Quiz builder for lead generation |
| Billing model | 14-day free trial, then monthly plans with response and funnel limits, plus feature bundles sold separately | Per lead with contact details; 20 free leads with no expiration; optional unlimited plans |
| Templates | Templates by use case: B2C, B2B and recruiting | 450+ templates for 19 industries |
| AI builder | Yes | Yes, a quiz from one sentence |
| Calculations and quotes | Yes, with formulas | Yes, a quote calculator with formulas |
| Payment collection | Yes, with Stripe or Solidgate | No |
| Bookings | Calendly block inside the funnel | Redirect to your Calendly or Cal.com page at the end |
| Automated WhatsApp messages on the Scale plan | The lead arrives in your WhatsApp instantly | |
| CRM | HubSpot, Salesforce, Pipedrive, Zoho, HighLevel and others; Kommo and Bitrix24 are not listed on its integrations page | Native Kommo, Bitrix24, Zapier and webhooks |
| Site languages | English and German; prices in euros or dollars | English, Spanish and Portuguese; prices in dollars or Brazilian reais |
| Best for | Teams with heavy paid traffic, e-commerce and recruiting with an ATS | Service businesses that want to pay per lead and follow up in WhatsApp or Kommo |
Pay per lead, not for a plan with a response limit
With Heyflow you choose a monthly plan that includes a set number of responses and funnels; when you get close to the limit, you upgrade or buy extra responses. With LeadForms you pay for the lead, meaning the person who left their contact details, and you do not have to commit to a fixed fee while you test offers. When you sign up you get 20 free leads with no expiration; after that, $0.20 per lead or from $0.15 with the 100-lead pack. If you prefer a flat rate, unlimited plans start at $19/month. See the details on the pricing page.
How to switch from Heyflow to LeadForms
There is no automatic import from Heyflow. Pick a template for your industry or generate the quiz with AI, adjust the questions and set up the quote calculator. Connect WhatsApp or Kommo to receive leads, then publish the quiz with its own link or add it to your website with a single code snippet from the “Publishing” tab. If you used Calendly in Heyflow, make the final screen redirect to your booking page. A quiz can be ready in 10 minutes.
