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A request form that briefs your team before the first call

LeadForms is a different kind of form builder: instead of “name and phone”, customers answer 3 to 6 questions about what they need and leave their contact details at the end. The request arrives with the answers in your email, WhatsApp and CRM, so the first call starts with an offer.

Create my request form
Your first 20 leads are free. Ready-made templates for your industry

Why use a request form with questions

0
dollars to build it
The editor and publishing on your website are free: you only pay for leads
4–6
times more requests
Questions about the job engage people more than empty “name” and “phone” fields
10
minutes to publish
Take a template and adjust the questions and fields to fit your business
20
free leads
Right after sign-up, no card and no expiration

Where you need a form with questions about the job

In any business where “name and phone” leave out the main thing: what the person needs. The form collects it before the call, and your team gets straight to the point. If you only need the contact, a pop-up form over the page is enough.

Service requests with specs

Remodeling, windows, furniture, cleaning: square footage, materials, timing and address. Your team gets the inputs for a quote and calls back with a price, not with questions.

Appointments with context

Lawyers, clinics, private tutors, designers: what the person is coming with, which format suits them and when. The specialist prepares in advance instead of spending the first 15 minutes on introductions.

Partnerships, franchising and wholesale

Experience, city, investment amount, order volume: the form filters out casual contacts and brings you people who are ready to talk business.

How to create a request form: four steps

The templates are ready: you just write your questions, choose the contact fields and connect your email or CRM.

01

Take a template or describe it to AI

Hundreds of ready-made templates: quote request, appointment booking, measurement visit, wholesale order. Or describe your business in one sentence and AI builds the questions and the contact form in a minute. Then edit the text as you like.

10 minutes
  • industry templates
  • AI form in one minute
  • mobile version included
02

Ask about the job and choose contact fields

What needs doing, how much, by when and on what budget: 3 to 6 questions with options, free text, date or file upload. In the contact form you turn on name, phone, email and messengers, and mark which ones are required.

5 minutes
  • options, text, date, file
  • contact fields of your choice
  • phone mask and required fields
03

Add it to your website or share a link

Button, block inside the page, auto-open, banner or widget: the code is the same, and you switch the format in the settings. Without a website, the form works via its direct link, on your own domain and by QR code.

2 minutes
  • button, block, auto-open, banner
  • WordPress, Wix and Google Tag Manager
  • direct link, custom domain and QR
04

The request arrives with the answers

Contact details and answers go to your email, WhatsApp, Telegram, Kommo or Bitrix24, and there is a webhook for your own system. Your team opens the request and knows the job before calling.

instantly
  • email, WhatsApp and Telegram
  • Kommo and Bitrix24
  • webhook and ApiX-Drive

Form with questions vs. “name + phone”

“Name + phone” formRequest form with questions
Lead conversion2–5% 15–25%
What you know before callingjust the name and phone number the job, volume, timing and budget
The first callfiguring out the job from scratch an offer or a quote right away
The request in your CRMmanually, from email automatic, in Kommo or Bitrix24
Changing questions and fieldsediting the website with a developer in the editor, without touching your website code
Costdeveloping the form and the website free, you pay for leads

Conversion depends on your industry, offer and traffic. These are indicative figures from our customers, not a guarantee.

You know the job before calling: volume, timing and budget come in the request, so all that is left is to quote and close
People only have to do one thing: answer a few questions. Ask what your team needs to give a price.
You get several times more requests from your website with the same traffic

How it works

LeadForms is a form builder for your website. Three simple steps to build a form with questions about the job.
The offer hits the mark Nothing extra Not just another form

Request form FAQ

A regular form asks for a name and phone number and knows nothing about the job. Here the customer first answers 3 to 6 questions: what they need, how much, by when and on what budget, then leaves their contact details at the end. The request arrives with the answers, so your team calls with an offer, not a questionnaire.
In the Publishing tab, choose the format: button, block inside the page, auto-open, banner or corner widget. Copy the code and paste it into your website. No website? The form works via its direct link or on your own domain, and that link can be turned into a QR code.
Each request is saved in your LeadForms dashboard and sent to your email, and you can add several addresses. You can also connect WhatsApp, Telegram, Kommo, Bitrix24 and a webhook for your own system, plus 50+ more services via ApiX-Drive, including Google Sheets. In the CRM the deal is created automatically, with the customer's answers inside.
Yes. Name, phone, email, address and message fields are available: for each one you set the label, helper text, input mask and whether it is required. You can ask for a WhatsApp or Telegram contact and show different forms depending on how the person answered.
No. You set up questions, fields and design in the editor with your mouse, and add the form to your website with the ready-made code from the Publishing tab. If there is nobody to paste the code, share the form's direct link with your customers, or message us in the chat and we will help you install it.
Creating and publishing it is free, and you get 20 free leads when you sign up, with no expiration. After that it is $0.20 per lead, $15 for a pack of 100 leads that never expire, or an unlimited plan from $19/month. Full details are on the pricing page.

Don't want to deal with setup? We can help

Message us in the chat and we will set up the request form and integrations for you. Want it done for you, with copy, design and logic? We build it together with marketing specialists.
Request a quote

Request form builder: how it works

A typical website request form collects a name and a phone number, and that is where its usefulness ends: someone calls back and finds out from scratch what the person needed. In LeadForms, the lead capture form works differently: first 3 to 6 questions about the job, then the contact details. The request arrives with the answers, and the conversation starts with an offer.

What to ask in a request form

Whatever you need to give a price or prepare an offer: what needs doing, how much, by when and on what budget. There are 12 question types, including answer options, free text, dropdown, date, slider and file upload, so even a questionnaire about a complex job comes together without a developer. Ask about budget in ranges and not right away: until people have seen the value, any number scares them off.

Contact fields and where the request goes

In the contact form you turn on name, phone, email, address and message, and each field has its own label, helper text, mask and required setting; you can ask for WhatsApp or Telegram instead of a call. Setup is covered in the contact form guide. The finished request goes to your email and WhatsApp and creates a deal in Kommo or Bitrix24, and there is a webhook for your own system. If you need a simple form for questions and feedback, see the website contact form.

Where to place the form

The online form builder needs no developer: paste the code from the Publishing tab into your website as a button, a block inside the page, an auto-open, a banner or a widget. There are guides for WordPress, Wix and Google Tag Manager. Without a website, the form works via its direct link, on your own domain and with a QR code, so you can drive traffic to it from ads, social media and print. Ready-made industry templates are in the quiz templates, and the full feature list is on the features page.

How much the form builder costs

You can use the form builder for free from the moment you sign up: you get 20 free leads, with no expiration. After that it is $0.20 per lead, $15 for a pack of 100 leads that never expire, or an unlimited plan from $19/month, with 17% off when you pay yearly. All options are on the pricing page.

Need a request form for your use case? Message us

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