Where Outgrow is stronger
Outgrow puts many formats into one product: numerical calculators, outcome quizzes, assessments, polls, forms and surveys, chatbots, giveaways, ecommerce product recommendations and landing pages. According to its website, it has 1,000+ templates and an AI assistant that drafts content from a description.
It is also built for companies and agencies: native integrations with HubSpot, Salesforce, Mailchimp or ActiveCampaign (Marketo and Eloqua as add-ons), SOC 2 Type II certification, single sign-on (SSO) and API access as add-ons, and client account management. If your marketing team needs all of those formats and an enterprise integration, Outgrow is the better choice for you.
Who LeadForms is for
For small service businesses that want customers to arrive with a calculated estimate and a phone number: remodeling, clinics, schools, real estate, events, auto shops. Instead of picking among many formats, you build one quiz that hooks, qualifies and asks for contact details at the end.
- The quote calculator lives inside the quiz. Answers feed a formula, and the person sees an amount or a range before leaving their details. That is how the quote calculator works.
- Branching, points and multiple results. Each answer can lead to another question and to its own final screen. There are 12 question types.
- The lead in WhatsApp. The alert arrives instantly in WhatsApp, Telegram or email with every answer, so your team can reply within minutes. See how a WhatsApp quiz works.
- Native Kommo. The lead becomes a deal with its answers: Kommo integration. Also Bitrix24, webhooks and Zapier.
- 450+ templates for 19 industries, plus an AI quiz builder that generates a quiz from one sentence.
Comparison
| Criteria | Outgrow | LeadForms |
|---|---|---|
| What it is | Interactive content platform for marketing | Quiz builder for lead generation |
| Formats | Calculators, quizzes, assessments, polls, forms and surveys, chatbots, giveaways, ecommerce recommendations, landing pages | Quizzes with branching, points, results, a quote calculator and tests with correct answers |
| Templates | 1,000+, according to its website | 450+ for 19 industries |
| AI creation | Yes | Yes, a quiz from one sentence |
| Integrations | HubSpot, Salesforce, Mailchimp, ActiveCampaign and more; Zapier | Native Kommo, Bitrix24, Zapier, webhooks, WhatsApp, Telegram, email |
| Enterprise features | SOC 2 Type II; SSO and API as add-ons; client accounts for agencies | Focused on small businesses and sales teams |
| Billing model | Monthly or annual plans with a monthly lead limit; available formats depend on the plan | Per lead with contact details; 20 free leads when you sign up, or a flat unlimited plan |
| Best for | Marketing teams that need many formats and enterprise integrations | Service businesses that want leads with an estimate in WhatsApp or Kommo |
Pay per lead, not for a plan with a limit
In Outgrow, each plan includes a number of leads per month and a set of formats. In LeadForms you pay per lead, meaning per person who left their contact details: a slow month costs you less. You get 20 free leads when you sign up, with no expiration; after that, $0.20 per lead or from $0.15 per lead with the 100-lead pack. If you prefer a flat rate, unlimited plans start at $19/month. Full details are on the pricing page.
How to get started
There is no automatic import from Outgrow. Take a template for your industry or generate the quiz with AI, add the quote calculator, connect WhatsApp or Kommo and publish: the quiz gets its own link and embeds on your site with one code snippet. A quiz ready in 10 minutes. If you want customers to book a call when they finish, the thank-you screen can redirect to your booking page.
