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Instagram quiz: leads from your profile and ads, no website needed

Put the quiz link in your bio, Stories and ads. People answer a few questions and leave their phone number, and you get the lead with their answers in WhatsApp or your CRM, without waiting for someone to DM you.

Create my Instagram quiz
Your first 20 leads are free. No website or card needed

How a web quiz on Instagram helps you learn what your customer wants and get their contact details.

1
You reach out first
No waiting for messages: contact details and answers come in on their own, and you call first
2
You hook them
From an ad or profile link, people land on a web quiz that is easy to use on a phone
3
You hold their attention
They answer questions in an interactive, fun format, with discounts and offers that keep them going.
4
You get the contact
They leave an email or phone number and wait for your offer

Where the quiz works inside Instagram

Anywhere a link can go: profile, Stories, posts and ads. No website needed.

Profile bio and Highlights

A “Calculate” or “See my option” button instead of “DM us”. Followers take the quiz whenever they want, without waiting for a reply.

Meta ads to the direct link

The ad goes straight to the quiz. The Meta pixel and UTM tags show you which ads bring leads, not just clicks.

An answer instead of a chat

In DMs people ask “how much?” and disappear. The quiz calculates and shows the result on its own, and the contact reaches you with the answers.

How to make an Instagram quiz: four steps

Ten minutes in the LeadForms editor, then the link goes wherever you want on Instagram.

01

Build the quiz

Pick a template for your industry, or describe your business in one sentence and AI builds the questions and the start page. Then adjust the text and images to your liking.

10 minutes
  • 477 industry templates
  • AI quiz in one minute
  • mobile version included
02

Set up the questions and the result

Four to six short questions and, at the end, a price, a selection or a discount worth leaving a phone number for. The discount can grow as people move through the quiz.

5 minutes
  • 12 question types
  • price calculator
  • dynamic discount
03

Add the link to Instagram

The direct link works as soon as you publish. Paste it in your bio, Highlights, the Stories sticker and your ads. The Meta pixel is connected in the quiz settings.

2 minutes
  • link and QR code
  • preview for posts
  • Meta pixel and retargeting
04

Get leads with their answers

The lead arrives in WhatsApp, your email or straight in your CRM with the answers and the ad's UTM tag. Your team messages or calls already knowing the context, instead of starting with “how can I help you?”.

instantly
  • WhatsApp, Kommo, Bitrix24
  • UTM and source in the lead
  • step-by-step analytics

Quiz vs. DM conversations

Direct messagesWeb quiz
Who makes the first moveyou wait for them to message people leave their contact on their own
What you know before talkingjust a “how much?” their answers: needs, budget and timing
The answer to the customersomeone replies by hand the quote or selection appears instantly
When it worksduring business hours 24/7
Ad analyticsclicks in Ads Manager leads with UTM, pixel and a step-by-step funnel
Where leads end upthey sit in the inbox WhatsApp, Kommo, Bitrix24 and email

Conversion depends on your industry, offer and traffic. These are indicative figures from our customers, not a guarantee.

You get a short, clickable link in your profile that leads to the quiz. No need to buy a domain: you can use ours for free.
People only have to do one thing: take the quiz. You ask what really matters to put together an offer tailored to them.
Interactive questionnaires with questions designed for your audience engage visitors, and you get their contact details.

How it works

On average, 15–25% of visitors leave their contact details, compared with 2–5% for a regular form
Publish your web quiz link Nothing extra Not just another form

Just 3 steps
to your web quiz

01
Design
Shape the look of your future page
1 minute to pick a style
02
Questions
Pick the right questions and build the offer your customer will see
5–10 minutes to set it up
03
Publishing
Publish the quiz on your own domain or ours, completely free.
2 minutes to publish

Ready-made Instagram quiz templates by industry

All 475 Automotive 25 Services 54 Real estate 34 Business 35 Kids 35 Food 5 More
Car floor mat price calculator
Price the set by number of pieces, material and trim color, before you order
Automotive Free template
Take the test and find out what a lawyer costs
Case type, whether you need court representation, and urgency: an estimate of the fees
Professionals Free template
Find out what your car is worth in 15 seconds
Make, year, mileage and accident history: your car's appraisal in a minute
Automotive Free template
Find out the cost of your accounting services
Get a price based on business type, tax status and number of employees
Finance Free template
See more

Instagram quiz FAQ

No. The quiz gets a direct link like yourname.leadforms.org that works as soon as you publish it. That link goes in your bio, in Highlights, in the link sticker in Stories and in your ads.
In your bio, in the profile action button, in Highlights, in the Stories link sticker and in posts that invite people to “calculate” or “see your option”. One link for all of these places: UTM tags tell you where each lead came from.
Yes, that is the main use case. The ad points to the quiz's direct link, and the Meta pixel, connected in the quiz settings, builds an audience for retargeting.
In the quiz settings, under Analytics: paste the pixel ID, and quiz events start flowing into Meta Ads Manager.
To your email and your LeadForms dashboard instantly, and from there, if you want, to WhatsApp, Telegram, Kommo, Bitrix24 or any system via webhook. Each lead arrives with the answers and UTM tags.
Creating and publishing the quiz is free, and your first 20 leads are on us. After that it is $0.20 per lead, $0.15 per lead in a pack of 100, or an unlimited plan from $19/month.

Don't want to deal with setup? We can help

Message us in the chat and we will set up the quiz and integrations for you. Want it done for you, with copy, design and logic? We build it together with marketing specialists.
Request a quote

Instagram quiz: how to get more leads from social media

A web quiz for Instagram is a simple way to turn followers and ad traffic into real leads. Instead of a regular form, people answer a short questionnaire, get a personalized offer and leave their contact details.

A web quiz lifts conversion because it engages visitors: they answer 4 to 6 questions, and you get not just a phone number but specific details about what they need.

Use a quiz for your business in services, real estate, automotive, education and e-commerce. You can run a different scenario for each category and capture warmer leads.

To create an Instagram quiz, pick a template, add your questions, set up the final offer and publish the link in your Stories, ads or bio. Launch takes about 10 minutes.

LeadForms lets you quickly build a quiz landing page, connect analytics and your CRM, test several versions and lower your cost per lead from social media.

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