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Quiz for pricing monthly accounting services

A ready-made template for accounting firms: the client enters the number of employees, the services they need, their business type, tax status and document volume, and sees an estimated monthly cost.
Who it is for
Accounting firms, outsourced bookkeeping companies and independent accountants
When to use it
The client is choosing who to hand their books to and wants a price before the first call
What it does
Calculates the monthly cost by headcount, services and tax status

Try the template right here

Take the quiz the way your customer would and see how the lead comes in.
Use this template
Free, with 20 free leads

How it works

Accounting services are usually sold with a “starting at” price, while the client wants to know what it will cost them. The template builds the estimate from what drives the workload: how many employees are on payroll, set with a slider; which services they need (payroll and HR administration, bookkeeping, financial consulting or a one-time consultation); the business type, from sole proprietorship to corporation; and the tax status. As a result, the client sees an estimated monthly cost.

The formula in the original template is simple: a base amount, plus a rate for each employee, plus values for the service, business type and tax status. Note that the client types in the number of source documents per month, but it isn't part of the calculation, even though document volume is the main unit of an accountant's workload. Add it to the formula or replace the field with a slider, and the price gets closer to the real one.

The last question, the company's tax ID, is unnecessary at first contact: it's needed for verification, not for the estimate, and some people drop off at that step. It's better to ask for it after the first call. Keep the first-month discount the template promises only if you actually offer it. The price stays preliminary: the scope of work is set once you've looked at the client's books.

With this template you can create an online quiz in LeadForms: change the questions, images and offer for your business in about 10 minutes, no developer needed.

FAQ
In the template, the monthly price is a base amount plus a rate for each employee plus values for the services, business type and tax status. The client enters the number of documents separately, and it isn't part of the calculation. You adjust the rates to your price list in the “Results” step.
The template is free. You only pay for leads: 20 free leads when you sign up, no expiration, then from $0.20 per lead or unlimited from $19/month.
The “Results” step opens the calculator: each answer gets a value, and the number of employees comes from the slider and is multiplied by your rate. The result shows right under the formula, so you can check the math before publishing.
In the original template it's typed in as a number and isn't part of the formula. Add it to the calculation or replace the question with a slider so the price reflects document volume.
Better not. It's needed to verify the client, not to calculate the price, and some people close the quiz at that step. Ask for it after the first call.
We will help you adapt the template
Tell us what you need: and we will show you how to set up the quiz.

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