Why add a quiz to a WordPress website
You already have traffic from Google, ads or social media. The problem is that most visitors read, find no price and leave without a trace. A quiz gives them a reason to stay and leave their contact details.
More inquiries from the same traffic
A contact form converts 2–5% of visits. A quiz converts 15–25%: up to 4–6x more inquiries without paying for a single extra click.
Leads with the answers included
Besides name and phone, you know what the person needs, their budget and their timeline. The first call starts with what matters.
No theme or code changes
The quiz does not depend on your WordPress theme or page builder. You edit it in LeadForms and changes show up on your website without pasting anything again.
What you can build for WordPress
One editor for any lead capture format, from a short questionnaire to a quote calculator with a formula.
Quiz with branching logic
Questions change based on previous answers. There are 12 question types to build the flow. More in the branching logic guide.
Quote calculator for WordPress
Assign a value to each answer, build the formula, and the customer sees their price at the end. That is how the online quote calculator works.
Multi-step form
If you only need to collect details, split them into short steps. One question at a time is less tiring than a long single-screen form.
Results and recommendations
Based on the answers, the quiz shows the product, service or plan that fits the person.
Scored tests
Tests with correct answers and scored surveys, for training, courses or lead qualification.
AI quiz from one sentence
Describe your business in one sentence and AI builds the quiz: questions, options and start page. Then adjust it as you like.
