Looking for a Typeform alternative? You are not alone. Typeform set the standard for good-looking, one-question-per-screen forms, but its per-response pricing and tight free plan send many teams looking at Typeform competitors. Some want a Typeform alternative that is free, some need payments or Airtable sync, and some just want more leads out of the same traffic. Below we compare eight options, with what each one does best, its limitations, and its pricing model.
A fair warning: this is the LeadForms blog, and LeadForms is on the list. We say where it is not the right pick, and for every tool we link to its official site and to our detailed comparison. Prices are as of October 2026, checked on the official websites; they change often, so confirm before you buy.
Why people look for Typeform alternatives
Typeform is a strong product: elegant design, conditional logic, a large template library, and many integrations. The usual reasons to switch are practical:
- Pricing by responses. Plans are capped by responses per month. Basic costs $39/month, or $28/month billed annually, and includes 100 responses/month; higher tiers raise the cap and the price. If your campaign works, the bill grows even when many responses are unqualified.
- A limited free plan. The free plan includes basic features and a limited number of responses per month, which is fine for testing and tight for real campaigns.
- A different job to do. Typeform is built for forms and surveys. If you need a quote calculator, lead alerts on WhatsApp, payments, or a database sync, another tool may fit better.
1. LeadForms: the Typeform alternative for lead generation
LeadForms is a quiz builder focused on one outcome: a lead with a name, a phone number, and context. Where Typeform charges per response, LeadForms charges per lead, so people who drop off or never leave their contact details cost you nothing.
Best for: service businesses that run ads or get website traffic and close by phone, text, or WhatsApp: remodeling, clinics, real estate, schools, agencies.
Strengths:
- A lead generation quiz structure out of the box: a start screen with an offer, one question per screen with branching, contact details at the end, and a separate result for each scenario.
- A quote calculator with formulas: people see a price or range based on their answers before leaving their details.
- Instant alerts by email, WhatsApp, or Telegram, plus your CRM. See the WhatsApp quiz.
- 450+ templates for 19 industries and an AI quiz builder that drafts a quiz from one sentence.
- Step-by-step analytics, plus Google Analytics 4, Google Tag Manager, and the Meta Pixel.
Limitations:
- Not designed for classroom tests, trivia, or internal employee surveys.
- No payments inside the quiz.
- Fewer native integrations than Jotform: Kommo and Bitrix24 are native, and everything else (Google Sheets, HubSpot, Mailchimp, Slack) connects through Zapier or webhooks.
- No built-in scheduling; the final screen can redirect to Calendly or Cal.com.
Pricing model: free to build, with 20 free leads when you sign up and no expiration. Then $0.20 per lead, Pack 100 for $15, or unlimited from $19/month (17% off with annual billing). See pricing and our head-to-head Typeform vs LeadForms comparison.
Need a form rather than a quiz? The LeadForms online form builder delivers form leads the same way.
2. Jotform: the all-purpose form builder
Jotform is one of the most complete form builders, with a huge template catalog and a quiz maker with automatic grading.
Best for: teams that need many kinds of forms: orders, registrations, applications, paid sign-ups, documents.
Strengths: payments inside the form, conditional logic, PDF documents, and, according to its website, 150+ integrations with business apps.
Limitations: it is a form tool first; a sales quiz with an offer, a calculation, and contact details at the end takes more assembly. The free plan caps forms and submissions.
Pricing model: a free Starter plan with 5 forms and 100 submissions/month. Bronze is $39/month or $34/month billed annually (25 forms, 1,000 submissions/month). Comparison: Jotform alternative.
3. Google Forms: the free Typeform alternative for simple jobs
Google Forms is the obvious free Typeform alternative when design is not a priority.
Best for: internal surveys, event sign-ups, tests with correct answers.
Strengths: free with a Google account, fast to set up, responses go straight to Google Sheets, sections based on answers, and a quiz mode with points.
Limitations: it looks like a Google form no matter what you do, has no start screen with an offer, no quote calculator, and no lead alerts for sales.
Pricing model: free with a Google account; included in paid Google Workspace plans for businesses. Comparison: Google Forms alternative.
4. Tally: the generous free plan
Tally is a form builder that works like a text document: you type on the page and add blocks, much like in Notion. It is often the first answer to “Typeform alternative free”.
Best for: founders, small teams, and anyone who wants solid forms while spending as little as possible.
Strengths: unlimited forms and submissions on the free plan under its fair use policy, conditional logic, calculations, file uploads, and integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, and webhooks.
Limitations: you build quizzes block by block, starting from a form; branding removal, custom domains, and partial submissions are on paid plans.
Pricing model: free plan; Pro is $24/month and Business $74/month, with a discount on annual billing. Comparison: Tally alternative.
5. Fillout: forms connected to your data
Fillout is a form, survey, and quiz builder that shines when your data lives in Airtable, Notion, Salesforce, or HubSpot.
Best for: teams that want forms to create and update records in their tools, take payments, or book meetings.
Strengths: unlimited forms and 1,000 responses/month on the free plan, payment collection and scheduling forms included in free, deep Airtable and Notion sync, PDF generation and signatures.
Limitations: like other form tools, a lead generation quiz is something you configure on top of a form. Custom branding, redirects on completion, and Calendly scheduling need a paid plan.
Pricing model: free plan with 1,000 responses/month; paid plans from $15/month billed annually (Starter, 2,000 responses/month). Comparison: Fillout alternative.
6. Interact: personality quizzes for email marketing
Interact is a quiz maker for creators, coaches, and online stores, best known for “Which … are you?” personality quizzes.
Best for: growing an email list and recommending products.
Strengths: personality, assessment, and scored quizzes; integrations with Mailchimp, Klaviyo, and Zapier on paid plans, with HubSpot on Pro; product recommendations on the results page.
Limitations: email comes first, not phone or text; the free plan has no integrations or analytics.
Pricing model: a free plan with 5 quizzes and up to 100 responses/month. Paid plans start at $27/month billed annually (Lite, 500 leads/month) and come with a 7-day trial. Comparison: Interact alternative.
7. involve.me: quiz funnels with payments and email
involve.me describes itself as an AI quiz funnel builder with a built-in CRM and email automation.
Best for: marketing teams that want quizzes, calculators, payments, and follow-up emails in one subscription.
Strengths: price quote calculators, payments and subscriptions with Stripe, PayPal, or Square, automated email sequences, and 50+ native integrations including HubSpot, Salesforce, and Pipedrive.
Limitations: a broad platform with more to configure; the number of live funnels is tied to your plan.
Pricing model: a free plan with up to 50 submissions or 500 visits/month. Start is $29/month billed annually or $49 billed monthly, with 3 live funnels. Comparison: involve.me alternative.
8. Heyflow: funnels for performance marketing teams
Heyflow is a funnel and form platform from Hamburg, Germany, built for paid campaigns: lead generation, recruiting, appointments, and e-commerce.
Best for: marketing teams with sizable ad budgets that test constantly.
Strengths: native A/B testing, page-level drop-off analytics, payments and booking inside the funnel, lead-quality tools such as phone validation, and 50+ native integrations including HubSpot, Salesforce, and Pipedrive.
Limitations: priced for teams rather than small businesses, and more than you need if you just want a short quiz that sends leads to your phone.
Pricing model: a free trial, then monthly plans priced in euros and tiered by responses per month. We could not confirm the current figures, so check the official pricing page. Comparison: Heyflow alternative.
Typeform competitors compared
Prices as of October 2026, from the official websites.
| Tool | Best for | Free plan | Paid plans |
|---|---|---|---|
| Typeform | Polished forms and surveys | Yes, limited responses | From $28/month billed annually (100 responses) |
| LeadForms | Lead generation quizzes | 20 free leads, no expiration | $0.20 per lead or unlimited from $19/month |
| Jotform | All-purpose forms, payments | 5 forms, 100 submissions/month | From $34/month billed annually |
| Google Forms | Internal surveys, tests | Free with a Google account | Part of Google Workspace |
| Tally | Low-cost forms | Unlimited forms and submissions (fair use) | Pro $24/month |
| Fillout | Forms synced with Airtable, Notion, CRMs | 1,000 responses/month | From $15/month billed annually |
| Interact | Personality quizzes, email lists | 5 quizzes, 100 responses/month | From $27/month billed annually |
| involve.me | Funnels with payments and email | 50 submissions or 500 visits/month | From $29/month billed annually |
| Heyflow | Funnels for ad-heavy teams | Free trial | Monthly, in euros, by responses |
How to choose a Typeform alternative
- Name the job. Internal survey, paid registration, database sync, email list, or sales lead. Each points to a different tool in this list.
- Compare billing units, not sticker prices. Responses, submissions, visits, live funnels, or leads. Estimate a normal month of traffic and see what each tool would actually cost.
- Follow the lead. Where does a new submission go in the first five minutes? If your team calls or texts customers, the alert needs to reach a phone, not sit in a spreadsheet.
- Check integrations you really use. Native, through Zapier, or by webhook: all work, but know which one you are getting.
- Try it on mobile with a real template. Most ad traffic is on phones. LeadForms has 450+ quiz templates to start from.
Quick picks: free and simple, Google Forms or Tally; payments and every kind of form, Jotform; Airtable or Notion, Fillout; email list growth, Interact; all-in-one funnels, involve.me or Heyflow; more leads for a service business, paid per lead, LeadForms. On average, a quiz converts 15–25% of visitors into leads, compared with 2–5% for a standard form. To build your first one, follow how to make a quiz step by step, or browse our list of the best quiz makers for lead generation.
Switching from Typeform: a short checklist
Moving off Typeform takes an afternoon, not a project. Here is the order that avoids losing leads along the way:
- Export what you have. Download your existing responses before you cancel, so your history stays in a spreadsheet or your CRM.
- Rebuild, do not copy blindly. Paste your questions into the new tool or start from a template, then cut anything your sales team never uses. A switch is a good moment to shorten the form.
- Recreate the logic and endings. Check every branch on a phone, including the final screen for each scenario.
- Reconnect where leads go. Email alerts, your CRM, Google Sheets through Zapier, the Meta Pixel, and Google Analytics 4. Send a test lead and make sure it arrives everywhere.
- Swap the link or embed code on your website, ads, and social profiles. If you can, run both versions for a few days and compare the share of visitors who leave contact details.
FAQ
What is the best free Typeform alternative?
For general forms, Tally has the most generous free plan, with unlimited forms and submissions under its fair use policy, and Fillout includes 1,000 responses/month. Google Forms is free with a Google account. For lead generation quizzes, LeadForms is free to build and includes 20 free leads with no expiration.
Is there a Typeform alternative that does not charge per response?
LeadForms charges per lead instead: you pay only for people who leave their contact details, from $0.20 per lead, or a flat unlimited plan from $19/month. Tally’s free plan does not cap submissions under its fair use policy.
Which Typeform competitor is best for lead generation?
It depends on how you sell. If you close by phone, text, or WhatsApp, LeadForms gets the lead to your sales rep with a quote calculation and all the answers. If you sell through email marketing, Interact fits well. For large paid campaigns with A/B testing, Heyflow and involve.me are worth a look.
Can I take payments with a Typeform alternative?
Jotform, Fillout, Tally, involve.me, and Heyflow can collect payments. LeadForms cannot: the quiz captures the lead, and the sale happens afterward.
Does LeadForms connect to my CRM?
Yes. Kommo and Bitrix24 have native integrations. HubSpot, Google Sheets, Mailchimp, Slack, and thousands of other apps connect through Zapier, and you can send leads to your own server, Make, or n8n with webhooks.
