Building a quiz used to mean learning the builder: question types, branching, forms, buttons. We thought about it and decided: why learn it if you don't have to?
Now you just say: "Make me a quiz for my home building company." That's it. From there on, it's not your problem.
Step 1. Describe the task in words
Open "AI quiz" and type what you need. Plain human language, no structure, no perfectionism about punctuation: even "quick make quiz houses i build" gets understood.
As you type, the AI marks what it has already picked up from your description: the niche, the target audience, the quiz goal, the number of questions, the tone. A check mark means understood; a circle means missing. It's handy, because you see right away what you forgot and don't have to guess what you'll get in the end.
Then choose a mode:
- Quick: the quiz is ready right away. Anything you didn't mention, the AI fills in on its own.
- With follow-up questions: it asks you a couple of questions first, then builds. It takes a minute longer but comes out more accurate.
If nothing comes to mind, there are sample descriptions right next to the field: for a kitchen studio, a gym, a real estate agency. All other settings default to "Auto," so you don't have to touch them at all.
Step 2. Answer the follow-up questions
This is if you picked "With follow-up questions." And here's a nice touch: you don't have to type your answers. The AI comes up with options and offers them for you to pick.
If you build homes, it'll ask what kind: brick, wood, concrete, prefab. Along the way it'll check what the quiz is for (collecting contacts, understanding preferences, gauging interest) and who your customers are: homeowners, commercial clients, or developers. If none of the options fit, there's "Other."
Three or four clicks and you're done.
Step 3. Get the finished quiz
One minute and everything is built. And you're like, "Wait, already?" Yes, already.
The result isn't a draft of bare headings but a fully working flow: a start page with the offer and a button, questions with answer options, images in the answers, and a contact form. You can see it all right away in the preview, exactly as your customer will.
Don't like it? Say so in words
This is probably the main thing. You don't have to fix the finished quiz across fifteen tabs, trying to remember where the settings for question three are.
At the bottom there's a "What should we fix?" field. Type in plain language: "make the second question shorter," "add questions about the foundation," "add branching by house type," click "Improve," and the AI redoes it. No complaining to support, no archaeological digs through the editor.
How much it costs
Nothing. Everyone gets 10,000 tokens, and a typical quiz takes about 2,000, so that's roughly five generations. Enough to try, grumble, try again, and finally say "okay, fine, I'm impressed."
Usage is shown right in the window: how much you've spent and how much is left. If a particular quiz uses noticeably more than usual, the service will honestly warn you.
What's worth adjusting by hand
Here we'll stop patting ourselves on the back and be honest. The AI builds a working flow and fills it with sensible content. But there are things about your business it can't know, and before launch you should check them yourself. It takes five minutes, and the difference in leads is noticeable.
What you promise on the last step
The AI will write something general and decent. But what works is specifics: "we'll price your home based on your specs in 15 minutes" instead of "submit your request." Only you know what you're willing to give someone in exchange for their phone number. We cover which promises work in our article on quiz offers.
Question wording
Check that the questions sound like your customer talks, not like industry articles read. If people describe their need as "I want a wood house so I don't freeze in winter," the question should go that way, not toward "preferred construction technology."
Length
The AI usually lands in a reasonable range, but compare: the working benchmark is 4 to 6 questions. Every extra step costs you part of the audience, and questions "to get to know the customer better" are the most expensive ones on that list.
Where leads go
The AI builds the quiz, but deciding where the contacts go is up to you. If leads pile up in your LeadForms dashboard and nobody sees them, that's not the AI's fault. Connect email, a messenger, or your CRM: for example, sending leads to Kommo (formerly amoCRM).
The link to your ads
If you run paid traffic, the quiz's first screen should continue the ad, in the same words. Someone clicked "Turnkey wood homes" and gets asked about interior style: they leave, and you've already paid for the click. More in which quiz first screen converts best.
Where to start
Sign up, open the "Quizzes" section, and choose "AI quiz." Describe the task in one sentence, answer the follow-up questions, and fix the result in words until you like it.
Once the quiz is ready, all that's left is to put it on your site, another few minutes. And if you first want to see what working flows look like in different niches, we have a library of ready-made quizzes.
What's next
We're going to bring quiz analytics right into the dashboard. No more "go to Google Analytics, then over here, then open the spreadsheet and pray": everything in one window, like civilized people.
And after that, A/B/C tests with AI: the machine itself builds the variants, runs them, and tells you what worked and what you can safely delete and never think about again.
FAQ
Do I need to know how to use the builder?
No. That's the whole point: you describe the task in words and the quiz builds itself. You can open the editor later, or never.
What's the difference between "Quick" and "With follow-up questions"?
In quick mode, the AI builds the quiz right away and fills in everything you didn't specify. In follow-up mode, it first asks a few questions with ready-made answer options: it takes an extra minute, but the result fits your niche more closely.
What if the AI built the wrong thing?
Type in the "What should we fix?" field: "add a question about timing," "remove the fourth one," "make the second one shorter," and click "Improve." No need to start over.
How many free generations are there?
When you sign up you get 10,000 tokens, and a typical quiz uses about 2,000, so roughly five full generations. On top of that you get 20 free leads, also credited right away.
Does the AI create the images on its own?
Yes, images for the answer options are generated along with the quiz. If you don't like one, you can replace it or generate it again.
Is a quiz like this worse than one built by hand?
Technically it's a regular quiz, with the same questions, form, integrations, and settings. The only difference is how fast the first working version appeared.
Can I adjust it by hand after it's generated?
Of course. Everything the AI built can be edited in the builder as usual: quiz setup guide.
