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How it works
A “just make us a logo” request often hides more work: there's no visual identity, the name doesn't work, there's never been a brand book. The quiz breaks it down point by point. First the type of business (manufacturing, retail and services, finance, consulting), then four questions about the brand's building blocks: logo, visual identity, name and brand book. Each has the same options: we have it, we need one, or we want to refresh it.
From the answers, the studio sees the scope of the project right away: a client with a logo but no brand book needs one package, a client with nothing needs another. The budget is set with a slider in ranges, which feels softer than asking point-blank on a call. As a result, the quiz describes the studio's services (logo, visual identity, naming, brand book) and invites the client to talk.
The template calls itself a test, though it's really a brief: on a studio's page it's more honest to call it “a two-minute branding brief”. Keep the opening bonuses, a discount code and the book “How Rebranding Changes Companies”, only if you actually have the book and can send it. The quiz doesn't replace a full brief before work starts, but it screens out casual inquiries and gives you something to discuss on the first call.
With this template you can create a quiz online for free in LeadForms: change the questions, images and offer for your business in about 10 minutes, no developer needed.
