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Quiz for flyer and brochure printing quotes

A ready-made template for print shops: the client picks the size and cover stock, sets the page count and print run with sliders, says how urgent the order is and uploads the artwork.
Who it is for
Print shops, print studios and ad agencies with in-house printing
When to use it
The price depends on print run, size and page count, and nobody reads the price list
What it does
Prices the run by size and page count, and the artwork arrives with the lead

Try the template right here

Take the quiz the way your customer would and see how the lead comes in.
Use this template
Free, with 20 free leads

How it works

In printing, the price depends heavily on the print run: 100 and 1,000 copies don't differ in cost by a factor of ten, but by much less. That's why the template is built on sliders (page count and print run) that you can feed straight into the calculator. The size (A4, A5 or square in the template; swap in Letter and half-letter for US clients) and the cover stock (matte, gloss or heavy cardstock) set the base price, and the sliders multiply it.

The most underrated question is turnaround: as fast as possible, in 14 days or within a month. Rush printing ties up the press and costs more, and the client should see that difference before submitting, not while agreeing on deadlines. The artwork upload is a file question: the client attaches print-ready artwork, and you see right away whether the size and resolution work, without wasting time going back and forth.

Worth adding: binding type (saddle stitch, spiral or perfect binding), paper weight and a question about whether design work is needed. Show the price of the run as a range in the result: the final amount depends on the artwork check. The template's coupon for the next order is a good repeat-sales mechanism: print clients come back with new runs.

This template is built in the LeadForms quiz maker: change the questions, images and offer for your business in 10 minutes, no developer needed.

FAQ
The calculator multiplies the print run by the cost per copy: the size, plus the page count times 3, plus the cover stock. The client picks the turnaround separately and attaches artwork in the same quiz. You adjust the rates to your price list in the “Results” step.
The template is free. You only pay for leads: 20 free leads when you sign up, no expiration, then from $0.20 per lead or unlimited from $19/month.
Page count and print run come from the sliders, while size and cover stock are set as values in the calculator. To make the unit price drop as the run grows, split the print run into ranges with their own multipliers.
Yes, the template already has a file upload question for that: the artwork arrives with the lead.
The final amount depends on the artwork check: resolution, bleeds, number of colors. The honest wording for the result is “preliminary estimate.”
We will help you adapt the template
Tell us what you need: and we will show you how to set up the quiz.

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