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How it works
In printing, the price depends heavily on the print run: 100 and 1,000 copies don't differ in cost by a factor of ten, but by much less. That's why the template is built on sliders (page count and print run) that you can feed straight into the calculator. The size (A4, A5 or square in the template; swap in Letter and half-letter for US clients) and the cover stock (matte, gloss or heavy cardstock) set the base price, and the sliders multiply it.
The most underrated question is turnaround: as fast as possible, in 14 days or within a month. Rush printing ties up the press and costs more, and the client should see that difference before submitting, not while agreeing on deadlines. The artwork upload is a file question: the client attaches print-ready artwork, and you see right away whether the size and resolution work, without wasting time going back and forth.
Worth adding: binding type (saddle stitch, spiral or perfect binding), paper weight and a question about whether design work is needed. Show the price of the run as a range in the result: the final amount depends on the artwork check. The template's coupon for the next order is a good repeat-sales mechanism: print clients come back with new runs.
This template is built in the LeadForms quiz maker: change the questions, images and offer for your business in 10 minutes, no developer needed.